Search Engine Marketing Specialist - King of Prussia

Company Name:

LuckyVitamin Corporation

Company Description
LuckyVitamin.com was first established back in 2004 as one of the Internets pioneers for online distribution of health and wellness products in the vitamin and supplement industry. Its founders had many years of experience in the natural health industry and wanted to bring that experience to the masses, hence LuckyVitamin.com was formed.
Our goal was simple. Carry the best selection of products, with the best prices and offer them to consumers through an attractive, easy to navigate, robust e-commerce portal. All while maintaining top-notch 5-star service to the customer. Years later we still operate on the same basic principles.

Job Description
LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area continues its growth into 2012 and has a new exciting opportunity for an experienced Search Engine Marketing Specialist. This individual will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hand’s on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.
 
Essential Job Functions:


Execute best practice strategies and methodologies to maximize company’s paid search marketing programs with holistic coordination of multiple online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging, and a superior customer experience.
Administer daily operational tasks associated with search engine marketing.
Analyze keyword library and expand appropriately.
Create high quality text ads to drive traffic to the site for the company’s 40,000+ SKU’s and 2000+ brand name products.
Update reports and databases.
Reconcile invoices received from third parties and incorporate with marketing budgets and vendor advertising support agreements.
Provide strategic management of paid search campaigns against defined success metrics for various brands and categories.
Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency.
Plan and develop keyword lists and text creative, implementation, optimization, testing and performance analysis
Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools
Execute competitive research utilizing comprehensive tool sets
Manage relationships with search engine vendors and other third parties on behalf of company.
Support marketing, merchandising and executive teams as needed.


Qualifications


2+ years PPC / paid search marketing campaign management experience.
BS/BA degree.
Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook).
Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) and variables (Quality Score).
Excellent analytical skills, including the ability to analyze data, draw conclusions, and develop recommendations.
Ability to grasp technical and business problems and be able to quickly formulate ideas with incomplete information.
Strong Excel skills
Excellent verbal and written communication skills.
Knowledge of tracking and analytics software
Analytical mind
Google AdWords certified a plus
Passion for health, wellness, vitamins, herbs, nutrition, natural products.



 
Additional Information
In exchange for your talents, we offer a competitive salary including benefits after 30 days of employment! Benefits include medical, dental, vision, life and disability! We also offer discounts on the products we sell on our website!
Please click "Apply Now" and send your resume and cover letter detailing salary history/requirements and reference position SE-01.
 All your information will be kept confidential according to EEO guidelines.